Korean fashion chain Matin Kim rolled out Proto Luma units at five of its top locations in April, loaded with hologram models. The use grabbed the attention of business media worldwide and was praised as a way for retailers to present clothing in engaging ways that give the consumer a better sense of fit and movement than static or flat screen displays can.  Matin Kim will also be able to control the content in the units with Proto’s Fleet Management system, responding to trends across the chain, or even in individual stores, instantly. The installation and content were produced by Proto’s always-innovative premiere partners, Creative Mut.