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The Show Floor Comes Alive
2026 年 6 月，超过 20,000 名专业观众涌入拉斯维加斯 InfoComm 展厅。他们不是在追逐更大、更亮的显示器——他们在寻找如何用 AV 技术重新定义客户体验的答案。从沉浸式零售到广播级工作场所，从 AI 驱动的语音礼宾到透明 LED 幕墙，这个行业的焦点已经清晰地从”更好的硬件”转向了”更完整的解决方案”。
Over 20,000 professionals packed the InfoComm 2026 show floor in Las Vegas this June. They weren’t chasing bigger, brighter displays — they were searching for answers on how Pro AV is redefining the customer experience. From immersive retail to broadcast-grade workplaces, from AI-powered voice concierges to transparent LED facades, the industry’s focus has unmistakably shifted from “better hardware” to “more complete solutions.”
InfoComm 2026 show floor — Pro AV evolves from hardware showcase to full experience delivery
10 Takeaways: The New Playbook
AVIXA 高级行业分析师 Michael Sullivan-Trainor 在主旨演讲中提出一个关键框架：Pro AV 正在从”技术特征定义的体验经济”走向”代理驱动的体验演进”。以下是我们从本届展会提炼的十大核心信号——每一条都指向行业未来 2-3 年的航向。
AVIXA Senior Industry Analyst Michael Sullivan-Trainor framed the keynote around a pivotal shift: Pro AV is moving from an “Experience Economy defined by technology characteristics” toward “agentic driven experiences.” Here are the 10 signals we distilled from the show floor — each one a compass bearing for the next 2-3 years.
AI Everywhere — But You Shouldn’t Feel It
本届 InfoComm 最强烈的信号不是”谁在用 AI”，而是”AI 不应该被看到”。从 BrightSign 的 NPU 内置播放器到 Appspace 的 Bring Your Own Model 策略，从 BlueZoo 的 AI 驱动视频广告优化代理到 Hisense 的智能标牌，整个行业达成了一个默契：AI 的价值在于让体验更顺畅，而不是让技术更显眼。
The loudest signal at InfoComm 2026 wasn’t “who’s using AI” — it was “AI shouldn’t be visible.” From BrightSign’s NPU-powered players to Appspace’s Bring Your Own Model strategy, from BlueZoo’s AI-driven ad-optimization agent to Hisense’s smart signage, the industry reached a quiet consensus: AI’s value lies in making experiences smoother, not making the technology more conspicuous.
AVIXA 调查显示 65% 的 Pro AV 用户已在使用 AI。但仔细观察，大多数是生成式 AI（文案、图像、代码）和 AI 助手（更快的信息整合），而非真正改变工作流和程序的代理式 AI——那种能自动规划并执行任务的系统。这意味着 AI 的”最后一公里”——治理框架、安全边界、物理基础设施——仍然是行业最大的机会窗口。
AVIXA research shows 65% of Pro AV users already use AI. But zoom in: most use generative AI (copy, images, code) and AI assistants (faster information integration), not agentic AI — systems that autonomously plan and act. The “last mile” of AI — governance frameworks, security boundaries, physical infrastructure — remains the industry’s biggest window of opportunity.
Retail is No Longer Just “Selling Things”
“The Retail Experience” 展区无疑是本届展会的高光之一。由 Samsung、BrightSign、Bluesound Professional 和 Poppulo 联合打造的全集成零售模型，展示了一个从”第一印象到最后一笔交易”都同步运转的空间——音频、灯光、数字显示同时呼吸，不再是各自独立的设备，而是一个完整的叙事系统。
“The Retail Experience” zone was an undisputed highlight. Powered by Samsung, BrightSign, Bluesound Professional, and Poppulo, the fully integrated retail model demonstrated a space where audio, lighting, and digital displays breathe together — no longer isolated devices but a complete narrative system from first impression to final transaction.
三星的空间标牌（Spatial Signage）技术再次成为焦点——由 Bluestar 在 85 英寸显示屏上展示，裸眼即可看到 2D 内容浮出屏幕变为 3D 视频。配合 AI Studio（上传图片 + 写提示词 → 生成 3D 视频）和 VXT 云平台（内容管理 + 远程设备管理），三星正在构建一个从创作到分发到显示的完整 3D 内容工作流。而透明 LED 膜（iGotcha Media）、全息屏（Absen AE6.9）、变色 ePaper（E Ink Prism 3）、定向声音（Audfly）——几乎每一项技术都在追问同一个问题：屏幕的物理形态还能怎么变？
Samsung’s Spatial Signage once again stole attention — showcased by Bluestar on an 85-inch display, where 2D content appears to float out of the screen into 3D, viewable with the naked eye. Paired with AI Studio (upload image + write prompt → generate 3D video) and VXT cloud platform (content management + remote device management), Samsung is building a complete 3D content workflow from creation to distribution to display. Meanwhile, transparent LED film (iGotcha Media), holographic screens (Absen AE6.9), color-changing ePaper (E Ink Prism 3), and directional audio (Audfly) — each technology asks the same question: what else can a screen’s physical form become?
Michael Sullivan-Trainor of AVIXA speaks on the Experience Economy at Infocomm 2026
Multi-Channel Tech Stacks Are Stitching AV Together
如果 InfoComm 2026 有一个贯穿所有展位的主线叙事，那就是集成。Cisco 推出 Connected Intelligence——将协作平台、设备、网络和 AI 基础设施整合为统一工作场所体验。Crestron 的 Collab Compute 以 Intel Core Ultra（内置 NPU）为底座，一站式驱动 Microsoft Teams Rooms 和 Zoom Rooms。Forte 直接搭了一个”互联空间”，从到达区、社交区到会议室、个人工作间、广播中心——一个技术栈管全部。
If InfoComm 2026 had one through-line narrative across every booth, it was integration. Cisco launched Connected Intelligence — unifying collaboration platforms, devices, networks, and AI infrastructure into one workplace experience. Crestron’s Collab Compute, built on Intel Core Ultra with integrated NPU, drives both Microsoft Teams Rooms and Zoom Rooms. Forte went further, building a complete “Connected Spaces” environment — from arrival and social areas to meeting rooms, personal workspaces, and broadcast centers — one tech stack running it all.
| AVIXA 定位 | Broadcast AV 为 ProAV 第二大解决方案领域 |
| 关键驱动 | 疫情后混合办公 + AI 驱动制作的降门槛效应 |
| “The Pitch” 展区 | Diversified 打造：广播控制环境 + Draft Room 策略空间 + 高级观看休息室 + 粉丝互动激活 |
| “Smart Workplace” 展区 | Forte 打造：会议环境 + 广播通信空间 + 工作场所智能系统 + 个性化工作空间 |
| “KMA” 展区 | 自助终端硬件 + 数字标牌 + 触摸 + 边缘 AI + 可访问性 + 交互显示的技术栈融合 |
| 核心参展商阵容 | Cisco、Crestron、BrightSign、Appspace、AISpeech、Barco、HP、Humly 等 |
Ed Crowley of URway Holdings addresses a panel, flanked by Kimberly Carney, Alec Mauer and Mario Paganini
Pro AV 和广播行业曾经是两条平行线——各自的供应商、各自的客户、各自的运营模式。但现在，两个世界正在高速汇合。Futuresource Consulting 高级市场分析师 Helen Matthews 指出：AI 正在简化那些曾经需要工程师才能完成的广播技术操作。当直播成为企业日常运营的”标配”时，广播级 AV 就不再是演播室的专属——它是每个会议室、每个零售空间、每个展厅的刚需。
Pro AV and broadcast were once parallel industries — separate suppliers, customers, and operating models. Now they’re converging fast. Helen Matthews, Senior Market Analyst at Futuresource Consulting, notes that AI is simplifying broadcast operations once requiring dedicated engineers. When live streaming becomes standard operating procedure for enterprises, broadcast-grade AV is no longer the exclusive domain of studios — it’s table stakes for every meeting room, retail space, and exhibition hall.
Ten Exhibitors That Stood Out
本次 InfoComm 云集了五十余家重点参展商，以下是我们认为最具”跳出传统 AV 思路”的十家——它们不只在展示产品，而是在重新定义”AV 能做什么”。
With 50+ notable exhibitors, we’ve selected ten that most broke free of traditional AV thinking — not just showing products, but redefining what AV can become.
From Hardware Race to Experience OS
走完 InfoComm 2026 的全部展厅后，一个越来越清晰的画面浮现出来：Pro AV 行业正在完成一次基因级的蜕变。五年以前，这个行业的竞争主轴是”谁的面板更亮、边框更窄、分辨率更高”。但今天，所有的技术指标都变成了基础项——就像一台手机不会因为”能打电话”而脱颖而出。
After walking the full InfoComm 2026 show floor, an increasingly clear picture emerges: the Pro AV industry is undergoing a genetic-level transformation. Five years ago, competition revolved around “whose panel is brighter, bezels thinner, resolution higher.” Today, all those specs are table stakes — like a phone can no longer stand out just because “it makes calls.”
本届展会的每一个特展区——”The Pitch”、”The Retail Experience”、”Smart Workplace”——都刻意避开了”单品展示”的范式，转而强调系统级集成。20,000 多名专业观众看到的不是 50 家展商各自的产品，而是一个正在形成的、以 AI 为引擎、以 AV 为界面、以体验为终局的全场景技术生态。正如 AVIXA CEO David Labuskes 所说：”展会正在演变成一个远不止单一 AV 渠道的东西——我看到的是 AV 作为解决方案和体验交付工具的更多应用。”
Every featured zone — “The Pitch,” “The Retail Experience,” “Smart Workplace” — deliberately avoided single-product showcases, instead emphasizing system-level integration. The 20,000+ attendees didn’t see 50 vendors’ products — they saw an emerging, AI-engined, AV-interfaced, experience-driven, full-scenario technology ecosystem taking shape. As AVIXA CEO David Labuskes put it: “The show is evolving into much, much more than just one AV channel. I see more application of AV as a solution and as a delivery tool for experiences.”
这句话或许是 InfoComm 2026 最好的注脚。当技术足够好时，人们不再关心它是什么——他们只关心它能带来什么。而 Pro AV 的下一个十年，就是围绕这句话重新组织自己的一切。
That one line might be the best epigraph for InfoComm 2026. When technology is good enough, people stop caring what it is — they only care what it enables. And the next decade of Pro AV is about reorganizing everything around that insight.
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