2026年2月26日，三星电子美国公司正式宣布Spatial Signage（空间标牌）
在美国市场上市。这款免眼镜3D商用显示屏自IFA 2025首次亮相以来，已先后斩获
CES 2026创新奖（企业技术类）和ISE 2026六项最佳展示奖，
成为商用显示行业最受瞩目的新品之一。

On February 26, 2026, Samsung Electronics America announced U.S. availability of Spatial Signage,
its glasses-free 3D commercial display. Since debuting at IFA 2025, it has been named a CES 2026
Innovation Award Honoree and won six Best of Show distinctions at ISE 2026.

▲ 空间标牌以深度视觉突破平面限制，让品牌叙事活起来

Spatial Signage brings flat-panel displays to life with glasses-free 3D depth

三星显示解决方案负责人David Phelps明确指出了这款产品的战略定位：
“物理空间正在成为品牌互动、叙事与连接的战略平台。组织需要的
不仅是展示内容，更是创造存在感和冲击力。空间标牌正是商用显示屏的下一次进化。”

“Physical spaces are becoming strategic platforms for engagement, storytelling and brand connection,”
said David Phelps, Head of Display Solutions, Samsung Electronics America. “Organizations need more than
content display — they need presence and impact.”

空间标牌的上市并非凭空而来，而是直击一组尖锐的市场矛盾：

The launch of Spatial Signage directly addresses a sharp market contradiction:

一边是Z世代消费者把沉浸式、体验性的品牌互动视为购物决策的关键要素；
另一边是近三分之二的零售商坦承现有技术能力跟不上。这8个百分点的”认知-能力”
鸿沟，正是商用显示行业最大的增量空间。

On one side, Gen-Z consumers rank immersive, experiential brand engagement as critical to their
shopping decisions. On the other, nearly two-thirds of retailers admit their technology falls short.
This gap between expectation and capability represents the biggest growth opportunity in commercial displays.

传统3D显示屏往往依赖笨重的箱体结构，不仅占用大量空间，更破坏了高端商业
场景追求的极简审美。空间标牌的核心突破在于三星专利的
3D Plate技术——通过定制的光学层弯曲光线，在仅约5厘米（2英寸）
厚的面板内直接生成立体深度感知。

Conventional 3D displays rely on bulky box-like enclosures that disrupt clean aesthetics.
Spatial Signage’s breakthrough is Samsung’s patented 3D Plate technology — a custom optical
layer that bends light and generates depth perception directly within a slim 2-inch panel.

▲ 空间标牌以2英寸超薄机身实现免眼镜3D，适配各类商业空间的审美标准

Slim 2-inch profile with glasses-free 3D, designed for premium commercial environments

从大型连锁零售、奢侈品牌门店到博物馆、体育场馆，超薄机身意味着无限制的
安装可能——它可以放在货架上、嵌入墙内、甚至成为整个体验空间的核心装置。

From big-box chains and luxury stores to museums and stadiums, the slim form factor
unlocks versatile installation — on shelves, embedded in walls, or as the centerpiece
of an experiential space.

▲ 在奢侈珠宝店场景中，空间标牌以3D深度效果提升产品展示的奢华质感

In luxury retail, Spatial Signage elevates product presentation with lifelike 3D depth

▲ 运动用品商店中，空间标牌让球鞋、装备展示更具动态活力

In sporting goods stores, 3D depth turns static product displays into dynamic showcases

空间标牌首款美国上市型号SM85HX为85英寸4K UHD（2160×3840），
采用9:16竖屏比例，搭载三星Quantum量子处理器，支持4K上采样、
HDR增强和16-bit色彩映射——在人流密集的商业环境中，确保画面持续锐利、清晰。
防眩光面板在各类室内光照条件下都能保持亮度和细节。

The 85-inch SM85HX features 4K UHD resolution (2,160 × 3,840) in 9:16 portrait format.
Powered by Samsung’s advanced Quantum Processor with 4K upscaling, HDR refinement, and
16-bit color mapping, it delivers crisp, lifelike visuals even in high-traffic environments.
An anti-glare panel preserves brightness across varying lighting conditions.

空间标牌的另一个核心卖点并非硬件，而是其背后的内容生态——Samsung VXT
（Visual eXperience Transformation）平台内的AI Studio应用。
用户只需上传一张静态产品图片，配合一段文字Prompt，AI即可自动生成适配
空间标牌的3D深度优化视频内容。系统会自动调整阴影、边距和背景处理，
强化深度感知效果。

Beyond hardware, Spatial Signage is powered by Samsung VXT’s AI Studio app. Upload one
product image and a text prompt, and AI generates signage-ready video optimized for
Spatial Signage — automatically refining shadows, margins, and background treatments
to enhance depth perception. No external tools or manual setup required.

▲ AI Studio让品牌团队无需专业视频制作能力，即可快速产出3D标牌内容

AI Studio empowers brand teams to create 3D signage content without video production expertise

借助VXT的远程管理能力，团队可以在一个统一平台上同时管理传统数字标牌
和空间标牌的内容，大幅降低多设备运营复杂度。AI Studio还可选项支持4K UHD
60fps的向上采样输出，确保每一帧在85寸大屏上都经得起近距离审视。

With VXT’s remote management, teams can control both conventional signage and Spatial Signage
from a single platform. AI Studio also offers optional 4K UHD 60fps upscaling, ensuring
every frame stands up to close scrutiny on the 85-inch display.

自2025年IFA首秀以来，空间标牌已获得多项行业重量级认可：

Since its debut at IFA 2025, Spatial Signage has earned multiple major industry recognitions:

▲ ISE 2026展会上，空间标牌斩获6项最佳展示奖，成为全场焦点

At ISE 2026, Spatial Signage won six Best of Show distinctions, dominating the spotlight

三星空间标牌在美国的正式上市，标志着商用显示屏行业进入了一个新阶段：
从”平面信息陈列”到”空间式品牌体验”的范式跃迁。

The U.S. launch of Spatial Signage marks a new phase for the commercial display industry:
a paradigm shift from “flat information display” to “spatial brand experience.”

三个关键信号值得关注：其一，AI Studio将3D内容创作从专业视频团队
的手中解放出来，这让空间显示的规模化部署成为可能；其二，32、55、85英寸
多尺寸布局意味着三星正在构建一个覆盖全场景的空间显示屏家族；
其三，CES和ISE的双重加冕说明行业已经准备好迎接这场变革。

Three signals stand out: First, AI Studio democratizes 3D content creation, making
large-scale spatial display deployment feasible. Second, the 32″/55″/85″ multi-size
roadmap signals Samsung is building a full spatial display portfolio. Third, dual
recognition at CES and ISE confirms the industry is ready for this transformation.

从爱宝乐园的猛虎扑屏到珠宝店的璀璨橱窗，从运动装备的动态展陈到博物馆的
沉浸叙事——空间标牌不是一块屏幕，而是品牌的”空间引擎”。
当AI Studio让内容生产的门槛几乎归零，或许我们很快就会发现，
不会做3D的品牌，正在失去实体空间的注意力战场。

From tigers leaping at Everland to shimmering jewelry displays, from dynamic sporting
goods showcases to immersive museum narratives — Spatial Signage is not just a screen;
it is a brand’s “spatial engine.” As AI Studio reduces content creation barriers to
near zero, brands without 3D may soon lose the battle for attention in physical spaces.